Interpersonal and Interpersonal Ways of Thinking: Applying the O-S-R-O-R Model to the 2020 Presidential Election

Sponsor: Political Communication Division
Sun, 11/20: 11:00 AM - 12:15 PM CST
Room: Bayside A - 4th Floor 
Presidential elections in the United States always involve high-intensity political information dissemination and processing. During the 2020 U.S. presidential election, the voter turnout rate was the highest in a century. Although extensive research has applied the Orientations-Stimulation-Reasoning-Outcome Orientations-Response (O-S-R-O-R) model to predict participatory behaviors, most studies have focused on the impact of news consumption (S) and communication factors (R1) on participatory behaviors and treated orientations (O1) merely as control variables. Few studies have paid attention to the mechanics of O1 in the O-S-R-O-R model. We argued that need for orientation (NFO) is a crucial psychometric starting point that helps spur all the actions that follow them, especially in unusual political contexts like the 2020 election. Utilizing survey data gathered in October 2020 among 1,136 U.S. adults, this study added new insights to the original Orientations-Stimulation-Reasoning-Outcome Orientations-Response model by investigating how intrapersonal (i.e., need for orientation) ways of thinking and interpersonal ways of thinking (i.e., social media engagement) affect citizens' political engagement.


Jian Shi, Syracuse University  - Contact Me


Yu Tian, Syracuse University  - Contact Me
Shengjie Yao, Syracuse University  - Contact Me
Lars Willnat, Syracuse University  - Contact Me