Traditional and New Media in East Asia

Sponsor: Chinese Communication Association
Sat, 11/10: 8:00 AM  - 9:15 AM 
Room: Alpine West (Second Level) 
Papers in this panel address a variety of media communication and interpersonal communication issues in East Asian countries, such as China, North Korea, and South Korea.


Lu Tang, Texas A&M University  - Contact Me


Wenlin Liu, University of Houston  - Contact Me


Chinese Communication Association
Korean American Communication Association


Chinese Cyber Giants and the “Internet Plus Action Plan”: Interaction Between the State and Private Corporations in China’s Internet Industry

In China's Internet industry, private corporations are rising to become powerful players and have started to exert influence on policy-making. This paper focuses on the influence of private corporations on political agenda and on Internet development. Drawing on the critical political economy of communication, it examines the interaction between the state and private corporations around the birth of the state policy "Internet Plus Action Plan." The emphasis is on the roles of private corporations in formulating and interpreting the plan. It argues that the state and private corporations engage in complex interactions, including both collaborations and conflicts. Their interplay to a large extent shapes the growth and transformation of China's Internet industry. 


Menglu Lyu, Southern Illinois University, Carbondale  - Contact Me

Holding power by contriving the devil: Probing contexts and components of North Korea discourse in the US news media

To consider an opposite perspective makes huge difference. The ongoing crisis provoked allegedly by North Korea's development of 'Weapons of Mass Destruction' is no exception. While keeping in mind the question of 'who benefits at whose costs,' this paper attempts to probe hidden contexts along with characteristics of North Korea discourse in US media. The first question of attention is to articulate benefits disproportionately accruing to US. This paper begins by considering US had many good reasons against problem solving. Next, we examine how such prestigious newspapers as the New York Times, Washington Post and LA Times have contributed to demonizing North Korea in line with US foreign policy. Lastly, we strive to identify problems and patterns interlocked with the life cycle of the discourse from production, to transmission, to consumption and to reproduction. The primary value of this paper lies in problematizing conventional wisdom represented either by finding decisive faults with North Korea or by believing US media as immune from propaganda. In addition, we consider the possible existence of 'discourse war' executed primarily by the US hegemonic power. 


Sunghae Kim, Daegu University  - Contact Me

Media Agenda Setting and CSR Disclosure: A Content Analysis of Newspapers and 10 Industries’ Annual CSR Reports in China

While little existing research has investigated media agenda-setting effects on corporate social responsibility disclosure of Chinese companies, the subject is worthy of study, considering the rapid growth of the Chinese market in recent decades. Drawing on the agenda-setting theory, this research investigated how newspapers influenced corporate disclosure of CSR within various industries in China by analyzing CSR-related press release, and annual CSR reports in 10 industries. The finding showed that only 70% of the sample companies published their CSR annual reports. As expected, media coverage had a positive impact on industries' CSR disclosure. Precisely, the more CSR news coverages that an industry receives in the newspaper, the more CSR information the industry disclosed. Companies prefer to present their endeavor to deal with the CSR issues mentioned a lot in the newspapers. According to corporate disclosure on their CSR actions, this study found that reducing CSR-weaknesses was a favored option for Chinese companies rather than providing extra benefits to the public as a reaction toward media attention (i.e., increasing CSR-strengths). Additionally, media agenda setting influenced the corporate agenda, which means that the salient CSR issues on the newspaper were incorporated into the business disclosure of CSR activities. Contrary to previous research findings, the results of this study showed that news media use both positive and negative tone to discuss CSR issues. 


Yangzhi Jiang, Louisiana State University  - Contact Me

Same Spiral, Different Individual? Integrating Psychology and Personality into Spiral of Silence during Chinese Feminist Debate

With the rapid development of the digital techology, the re-examination and application of spiral of silence also extend into the online settings. Although research has tested the spiral of silence theory using a variety of factors in online contexts, rare attentions are paid to how the psychological factors and personalities of individuals affect the spiral of silence processes in online settings. Using Chinese feminist debate as a case, this study empirically tests the applicability and potential predictors of spiral of silence theory in Chinese online environment. Also, the pay more attention to how psychological factors and personalities of individuals may potentially affect their willingness to discuss engage in discussion. More specifically, the study examine the moderating roles of attitude strength, anger and extroversion in the spiral of silence. An online survey of 400 Chinese adults was conducted in March 2018. As an ongoing project, the study has completed the data collection. The data analysis and final draft will be completed by 1 May 2018. 


Chelsea Ximing Liu, National university of Singapore  - Contact Me


Binglian Guo, National University of Singapore  - Contact Me

“Is He Gay or Not?”: Expectancy Violations and Suspicion in Deceptive Chinese Mixed Orientation Marriages and Courtships

By estimate, about 90% of Chinese homosexual men are married to heterosexual women at some point in their life or believe that they will enter a marriage with a female (Liu, 2005). The impacts of concealment of one partner's homosexual or bisexual identity on the straight partner have long been overlooked in conventional research regarding mixed-orientation marriages and dating relationships. Expectancy violation theory suggests that people develop expectations about others' behaviors based on societal and cultural norms, and when there is a breach of the expectations; evaluations are assigned to the violations. Previous research suggests that people who initiate negative expectation violated behaviors are perceived as less honest. This study employs content analysis to identify common violations, emotional reactions to violations, violation valence, communicator valence, and outcomes in Chinese mixed orientation romantic relationships. Findings may offer some insights into how suspicious behaviors are processed, interpreted, and evaluated, and what expectations and norms are typically violated in mixed-orientation romantic relationships in China. 


Yiwei Wang, University of Texas, Austin  - Contact Me


Tracy Zhang, University of Texas, Austin  - Contact Me
Mao-Chia Sun, National Defense University  - Contact Me

“They Completely Exceeded Us”: Anti-Korean Sentiment in Taiwan and Transnational Geopolitics

This paper examines the rise of anti-Korean sentiment in contemporary Taiwan. Moving beyond conceptualizing emotion as psychological status, the paper conceives anti-Korean sentiment as a cultural text where it debunks the complexity of emotion as an active agent of collective (un)consciousness. Specifically, I consider anti-Korean sentiment in Taiwan as a discursive and affective space where young Taiwanese demonstrate their active engagement in (re)locating Taiwan in the global imaginative map and their struggle for searching national identity in the midst of ever-increasing geopolitical tensions in East Asia. Instead of seeing anti-Korean sentiment from an international relations perspective, I study anti-Korean sentiment from a bottom-up perspective through in-depth interviews with young Taiwanese who are actively engaging with anti-Korean discussions and explore various ways that anti-Korean sentiment mediates and transforms imaginative relations between Taiwan and Korea and beyond. 


Ji-Hyun Ahn, University of Washington  - Contact Me